how make money from bulksms business

How to Make Money With Bulk SMS Business in Nigeria

Edikan Udoibuot 20:37 Bulk SMS, Online Business No Comments

Do you want to make money online with bulk SMS business in Nigeria? Are you interested in starting a bulk SMS business in Nigeria? This article is specifically for you. Read on! 

The bulk SMS business is a very profitable business opportunity in Nigeria to venture into. This is made possible by the increasing demand for custom bulk SMS which is relatively cheap when compared with the SMS rates charged by telecommunication service providers.

Who Are My Customers?

The potential market for the bulk SMS business in Nigeria is very large, there is little or no limit to the available market.

Some of potential market available for the bulk SMS business in Nigeria include:

• Companies
• Corporate Bodies
• Places of worship (Churches, Mosques, etc)
• Government Establishments
• Schools
• University Departments
• Mosques
• Hospitals
• Supermarkets
• Events and Meeting
• Clubs
• Wedding Announcement & Invitations
• Birthday Announcement and Invitation
• Special Seasons Greetings
• Political Campaign and Awareness
• Associations, e.t.c.

You might be wondering why and how all the above listed groups will need bulk SMS service. Let me give you a little breakdown; businesses now reach out to their customers and potential customers by way of bulk SMS, religious organizations, such as churches, now use bulk SMS to deliver special messages and announce important events to their members, many individuals now use bulk SMS to greet friends and relatives during festive seasons and to spread other messages.
All of these, and many more drive home the fact that the demand for custom bulk SMS in Nigeria will remain on the high side for a long time.

 

How Profitable is Bulk SMS Business in Nigeria?

The price tag for bulk sms units is very cheap. The price ranges from 0.9 Naira – 3 Naira per unit depending on the number of unit you want to purchase. The higher the unit you buy, the cheaper it becomes.

For instance, you have 50 customers that send an average of 4000 SMS per month that is a total of 200,000 SMS.

If the cost price per SMS is 1 Naira, which means you are buying 200,000 SMS for 200,000 Naira.

Assuming your average selling price for both online and offline customers stand at 3 Naira per SMS, your total sales of the 200,000 SMS will be 600,000 Naira.

Taking your cost from your sales, you will now arrive at 400,000 Naira as your profit. People are doing more than three time of this figure monthly from the business and you too can.

 

How to Start a Bulk SMS Reseller Business in Nigeria

1. Register with a Bulk SMS Wholesaler

Since you will be buying and selling custom SMS units, you will need to register with a custom SMS wholesaler from whom you will buy your SMS units. Most wholesalers will provide you with your own bulk SMS reselling platform, which will serve as the portal through which your customers can buy SMS units from you and send them out as well.

You will most likely be charged a fee for the SMS reselling platform set up for you by the wholesaler, and this fee varies among wholesalers. Be sure to search the web for reviews about any wholesaler before choosing them.

 

2. Buy Custom Bulk SMS Units

After registering a bulk SMS reseller account with a wholesaler, you will need to buy a specific volume of custom bulk SMS units to start with. You can start with 200,000 units. The wholesaler will then credit your account with the number of units you purchased and send you guidelines for setting up reselling portal.

 

3. Customize Your Bulk SMS Reselling Platform

By default, your bulk SMS reselling website will be a clone of the wholesaler’s website. So, you will need to customize and tweak it to your taste. You will add your own business name, slogan, logo, and other content.

And you will add your contact information so that potential customers can reach you easily. Although you can do the tweaking yourself, as it requires no technical skills, you may hire a professional to help you come up with a fascinating design.

 

4. Promote Your Business

You will never attract customers if no one knows your business exists. So, you will need to promote your business through various platforms; online and offline.

Print fliers and handbills promoting your bulk SMS reselling business. Spread word of your business on social media. Collaborate with owners of blogs and websites that your potential customers visit regularly, and promote your business. You can also consider paid adverts on online platforms.

 

5. Pitch Potential Customers

Another proven strategy for landing big value customers is to pitch them. This involves sending them proposals explaining how custom bulk SMS can help them. As for businesses, you can let them know how bulk SMS can help boost their interaction with customers and ultimately help them grow.

You can also pitch religious organizations or associations that have hundreds to thousands of members. The rule here is to highlight the benefits that they will derive by patronizing your business.

You can only make substantial profit from bulk SMS reselling by targeting big value customers. Aside that they will order huge numbers of SMS units, they will patronize you for a long term, as long as they remain satisfied with your services. So, landing 5-10 big value customers is far better than attracting 50-100 individual customers who buy small quantities of SMS units at scanty intervals.

 

How Do You Make Money from Bulk SMS Business?

1. Make a list of your target customers (i.e places of worship, businesses, schools, supermarkets etc).

2. Get your proposal letter prepared.

3. Once you have gotten your proposal ready, take the proposal to your targeted customer. Explain to them why they should accept the offer.

4. Once they buy into the idea, discuss your price for the service. This should depend on how much you are buying from the bulk SMS provider.

5. Get your money, phone numbers, the message to be sent and the sender ID to be used, from the target customer.

6. Buy the number of bulk SMS needed from your bulk SMS provider using part of the money collected from your target customer.

7. Delivery the SMS to the recipient and start making your money. It's that simple.

8. Reinvest your profits into the business in order to grow.

ADDITIONAL TIPS

• Design a contact form in which your client can use in collecting phone numbers  of the people they want to reach-out to.

• Do not forget to send the SMS to your client.